Hiring Solutions through behavioural profiling... powered by LIFO®

At Applied Strengths, we believe that the foundation of high-performing teams lies in behavioural fit and cultural alignment, not just technical skills and knowledge both of which are easily attained on-job. While skills can be taught, core behaviours are inherent.

Our approach ensures you hire candidates who are naturally collaborative, adaptable, and aligned with your company’s values, resulting in stronger, more resilient teams.

The LIFO® Advantage

We leverage the globally recognized Life Orientations (LIFO®) Behavioural Profiling method, trusted by over 20,000 organizations in 60+ countries and 27 languages. LIFO® empowers organizations to:

       

      • Identify ideal behavioural profiles for specific roles based on specified behaviours validated through existing top performer assessments.

      • Assess Cultural and Team fit using specialized surveys such as the Organisational Culture Survey and Weighted Team Profiling Surveys to add targeted behavioural strengths or mitigate gaps within teams and across the organization.

    A Two-Way process

    1. For Candidates it provides an opportunity to find roles that align with their strengths and working styles, enhancing employee satisfaction

    2. For Employers behavioural profiling is a critical component of modern recruitment, offering a comprehensive understanding of candidates beyond their qualifications and experience. 

    Research shows:
    48% of new hires fail in the first 18 months
    Of those 89% were identified as being due to attitude and behaviour
    92% of talent professionals believe that soft skills are more, or as, important as hard skills

     

    It’s the Driver not the car that matters!

    Some experts have likened hard skills to being like the racing car, whereas soft skills are the driver.

     Whilst it’s important to have knowledge and abilities relevant to a role, it’s personal qualities, soft skills, such as resilience and drive that will determine how far somebody goes and how fast they get there. 

    Why choose our approach?

    Our strength-based recruitment approach delivers measurable benefits:

      • Improve hiring accuracy: Reduce the risks and costs of poor hires—especially critical with upcoming changes in employment rights giving employees stronger rights from Day One. Research shows a bad hire can cost up to 300% of their salary, factoring in recruitment costs including advertising and agency fees, management time, training and development, onboarding, lost productivity, team disruption and re-hire costs

      • Boost collaboration and productivity: Build teams that thrive in any environment, including today’s hybrid workplaces.

      • Accelerate onboarding: Ensure new hires assimilate quickly and effectively.

      • Eliminate unconscious bias: Use data-driven assessments to ensure fair and objective candidate evaluation.

      • Enhance motivation and self-awareness: Strengthen your Employee Value Proposition and drive employee engagement.

      • Promote Equality, Diversity & Inclusion: Foster a culture where every team member can succeed.

    Services We Offer

      • Role-Specific Behavioural Profiling: Define and assess the Ideal behavioural traits essential for success in each position. (see Graphic 1)

      • Organisational & Team Surveys: Evaluate and enhance cultural and team fit with advanced profiling tools.

      • Candidate Evaluation: Assessing People vs Task and Active vs Reflective focus, Predictability vs Versatility and potential for unproductive excess or neglect behaviour: The Strength Weakness Paradox (see graphic 2). Plus assessment of behaviour under Favourable vs Unfavourable conditions (stress or conflict)

      • Practitioner Certification: Train your team to administer and interpret LIFO® assessments. Certified practitioners gain access to a comprehensive digital workbook, expert interview questions, and ongoing coaching resources plus discounted rates.

      • Ongoing Support: All accredited practitioners receive dedicated support from an Account Manager and access to APSCo’s global expertise.

    Graphic 1 – The LIFO® circumplex   

    Graphic 2 – The Strength Weakness Paradox – (Erich Fromm)

    Partner with Industry Leaders

    As a Trusted Partner of APSCo, Applied Strengths is endorsed by one of the world’s leading professional bodies for the recruitment industry. This partnership gives us access to unparalleled expertise and resources, ensuring your hiring process is both effective and future-proof. APSCo members benefit from discounted accreditation rates too.

    Build stronger teams from the start – choose Applied Strengths for behavioural profiling and smarter hiring.

    Get your free Profile summary

    What convinces people to utilise LIFO™ is ultimately to see first hand how it works and the results it gives. So get in touch and we will set up a free Profile Survey with you and talk you through your results online.